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1) Empower individuals to defi their limits Life is full of challenges. Some of those challenges manifest themselves in the form of people who don't believe in you - including yourself. Our brand was founded on the principles that you can overcome the limits that you often place on yourself. 2) create products you actually need Defi is committed to producing premium products that enhance performance, promote wellness, and inspire a journey of continuous self-improvement. We don't waste our time (nor yours) on products that aren't efficacious. We pride ourselves in strict quality practices, knowing the science, and putting our customers first. 3) Build a sick brand We vow to only produce the most premium products. This means operating in unconventional ways to achieve the desired outcome. At Defi, we aim to innovate how supplement products are made and marketed. Our goal is to build a strong community that can uplift and support each other when times are tough.